Spring is just around the corner, and so is Pride season. We’ve got a great sale to share with you, and a new diverse domain in action to spotlight this month.
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Starting the new year with a new incentive is just one of the ways PrideLife will continue to support our LGBTQ partners and offer value as an LGBT-owned business.
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Wising everyone a very safe and happy holiday, but we’ve also got a great new diverse domain in action to share and a reminder about the final weeks for 10% off .LGBT.
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Joanne Balady, owner of Balady Promotions, discusses her accomplishments during COVID and the creation of an LGBT branded area on her website that is accessible from a custom domain.
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Being an LGBTBE has helped break through barriers, put some control in the hands of the LGBTQ community, and expand the world of supplier diversity within the domain name industry.
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We’ve always got a partner to highlight, but this month we have some great marketing tips and news to share with you about our latest honor and partner campaign.
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Designed to celebrate the diversity within LGBTQ business ownership and remind others to make choices that help empower our community, this campaign goes beyond just your choice in a domain registrar.
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One of the most valued and elusive metrics a marketer is often seeking is the size of their LGBTQ audience.
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“We changed the description of our association from gay to LGBT and so we also of course got the domain name that mirrored this change.” says Roberto Muzzetta
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Digital marketing has come a long way since the early days of the web, but at the heart of it digital campaigns begin with one important thing: an eye-catching, intuitive domain name.
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“By having the .LGBT domain name it really emphasizes and aligns us with the community, says Clark Massad. “It shows our support of the community, it reflects our audience, and it reflects our goals and missions, and the marketing aspect of IGLTA.”
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It’s no secret Covid-19 continues to change the way we use and rely on the Internet, and the prevalence of digital technologies is unlikely to take immediate pause once public spaces begin to reopen.
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