Creating an LGBT Branded Webpage

Matt Skallerud of Pink Media recently welcomed Joanne Balady of Balady Promotions to the #ILoveGay Today video series to chat about her pivot during COVID, her experience as an LGBT certified business, and her role with the NGLCCNY.

Since 1989, Balady Promotions has been helping enterprises and academic institutions of all sizes to build their business through branded promotional product programs. With a shift to virtual events during COVID, Balady found themselves pivoting to ship branded products to hundreds and thousands of residences instead of one event space.

Joanne also shares more on how she took advantage of the downtime during COVID to update her systems and improve the online experience for her customers, including the creation of an LGBT branded area on her website that is accessible from a custom domain.

“We got the domain www.balady.lgbt and we got it from PrideLife,” says Joanne when asked about her new domain. “We’re very proud to work with PrideLife and thrilled to have a new link where we can have all of our LGBT products aggregated in one place.”

Watch the full discussion on YouTube

More in the #ILoveGay Today video series is available on PinkMedia.LGBT