Showing Your Pride In Community

Matt Skallerud of Pink Media and the #ILoveGay Today video series speaks with Clark Massad of the International LGBTQ+ Travel Association (IGLTA) about the benefits and strategies of using diverse domains like .LGBT.

As LGBT-owned businesses, community organizations, allies and LGBT-friendly brands take advantage of the unprecedented access to the perfect domain names on .LGBT because it is still such a young domain, there is no better time to engage. Even if you are uncertain about how you will use your .LGBT domain in the future, securing it now for a nominal fee avoids the struggles many experienced during the wild west of .COM.

“By having the .LGBT domain name it really emphasizes and aligns us with the community, says Clark Massad. “It shows our support of the community, it reflects our audience, and it reflects our goals and missions, and the marketing aspect of IGLTA.”

Because domains like .LGBT add new and invaluable visibility for the LGBT community online, it has become another advocacy tool that can easily be implemented and incorporated into any property you have housed on the Internet. Whether you’re a blogger, an artist, a small business owner or a globally recognized organization like IGLTA, the simple act of using a .LGBT domain is celebrating the community and creating LGBT visibility.

“By having the .LGBT domain associated with our organization and with IGLTA, again it shows the global footprint of the LGBT community on a global basis.”

Watch the full discussion on YouTube

More in the #ILoveGay Today video series is available on PinkMedia.LGBT