The name you choose for your domain in your online LGBTQ store is much more than just your website's address; it's the first glimpse of your brand's identity and values.
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“By having the .LGBT domain name it really emphasizes and aligns us with the community, says Clark Massad. “It shows our support of the community, it reflects our audience, and it reflects our goals and missions, and the marketing aspect of IGLTA.”
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For anyone launching their first website, or even for those doing an audit on your existing domain portfolio, here are four important things to consider before buying a domain name.
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A chat with Aaron Paiva Leyton about new domains and the launch of the LGBT-owned domain name registrar PrideLife.
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The .gay domain has just announced it will donate $90,000 to LGBTQ nonprofits, coinciding with global #GivingTuesday celebrations.
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Getting eyeballs to your online property is always the goal if you do business online or use the Internet to promote and share information, so having a comprehensive promotional domain strategy is key to your success.
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