Tricks for Creative Domain Names in Marketing

Domain names can be used as addresses for webpages, including ones that already have domain names. Take a Facebook business page, for example. It already has “facebook.com” as its domain name, but nothing is stopping you from registering a new domain name and redirecting it to your Facebook page.  

You can do the same thing with website pages or online stores dedicated to holiday specials, and even more precisely those specials created for the LGBTQ community. Rather than telling customers to go to “examplebusiness.com/store/lgbtholiday-deals” for holiday offerings, you can tell them to go to a creative domain like “holidayspecials.lgbt,” and redirect them to the same page.  

This approach has an added benefit: it’s easy to measure the success of marketing campaigns that use this technique. Most website analytics software such as Google Analytics report “Referral Traffic,” which is the website traffic you get from external domain names, including domain names you redirect to your website. This will make it easy to see how many people used your creative holiday domain name to go to your website.