Let’s Talk About The Value Of Domains

In a mobile world that has welcomed the adaptation of apps, it is often a question if the value of a domain name still holds. The answer lies somewhere in the “absolutely” to “how can you live without them” range in the digital spectrum.

The reason domain names have maintained their value, or in many cases increased in value with the launch of the new and more descriptive batch, is because of the anchor they provide for anyone reliant on Internet presence. Whether you are a business looking to be found, a merchant seeking a globalized audience, or an organization needing a virtual meeting place; a domain name is what gives you an identify online.

Our recent chat with Matt Skallerud of Pink Media and the #ILoveGay Today video series highlights several of the key reasons why domain names continue to have value, along with suggestions on how domains representing diversity can be used to aid or amplify your consumer outreach.

YouTube video

We’d love to hear your thoughts on domain names, including ideas for best practices and how you leverage your domain portfolio.

More in the #ILoveGay Today video series is available on PinkMedia.LGBT